Pure as Ice
The main axes of CLEAN SPORT are testing, prevention and education.
Doping prevention is very important because it helps skaters to raise their awareness without putting their careers at risk. The ISU Pure as Ice Program is displayed at various ISU Events with the aim to promote Clean Sport.
Skaters and their entourage who visit the Pure As Ice booth at ISU Events get the chance to test their knowledge’s on Anti-Doping, chat with professionals and athletes, have their Pure as Ice picture taken, sign for Clean Sport and by using the #PUREASICE hashtag, join the Pure as Ice Proud to be a Clean Skater community.