The Pure As Ice campaign held in collaboration with KazNADC during the ISU World Cup Short Track 3, Almaty, was very successful and popular among athletes and coaches. Over hundred (107) athletes and support personal came by. Most of them were skaters, but the campaign also interested coaches, doctors and team leaders.
The ISU short track athletes are very knowledgeable and experienced in anti-doping and and had some nice chats on anti-doping at the Booth. They also challenged themselves with the Play True Quiz to get away with some Pure As Ice goodies. In general, a nice clean sport movement spread in the arena!