Neuchatel, Switzerland


The Pure As Ice campaign continued its journey in Switzerland, at the ISU World Junior Synchronized Skating Championships in Neuchâtel (SUI). 16 out of 23 teams, including the 2019 World Champions, silver and bronze medalists teams, participated in the quiz, discussed topics around clean sport and took fun Pure As Ice pictures.

The highly coveted Pure As Ice goodies motivated the skaters and support personal to participate in all the activities. The Pure As Ice hat was particularly popular with the skaters, coaches, and team leaders who didn't hesitate to participate multiple times to get it!

The photo booth also captured great clean messages from athletes as well as fun team pictures. Globally, a great team and trust spirit spread at the Pure As Ice booth.

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About Pure As Ice

The main axes of CLEAN SPORT are testing, prevention and education.

Doping prevention is very important because it helps skaters to raise their awareness without putting their careers at risk. The ISU Pure as Ice Program is displayed at various ISU Events with the aim to promote Clean Sport.

Skaters and their entourage who visit the Pure As Ice booth at ISU Events get the chance to test their knowledge’s on Anti-Doping, chat with professionals and athletes, have their Pure as Ice picture taken and sign for Clean Sport.

By using the #PUREASICE hashtag, join the Pure as Ice Proud to be a Clean Skater community.